A webinar is the twenty-first century version of a tradeshow. You can also equate it with traditional seminars and business events, be it about networking or product launch, interaction with press or outright marketing campaigns.
A webinar is an inexpensive exercise. It is empowering and rewarding at the same time. However, the competition is so fierce that your webinar may not gain any traction at all. Even if you manage to have a virtual audience, it may not result in any sales.
There is no generic approach. The success of a webinar depends on so many variables that it is difficult even for a state of the art algorithm to provide a definitive strategy to help you make money. Let us presume a scenario wherein you have an idea for a webinar, you have the products or services in place, you have worked on the content and you are raring to go. How can you strategize your webinar in a manner that will actually generate some revenue? Here are three simple focal points that you should work on.
Prequalify your Target Audience
You would need an audience for your webinar and you may have a long list or shortlist. Do not address everyone you can through or during a webinar. The content you would present during a webinar will not appeal to any and sundry. There has to be and will be a specific audience that would want to hear about your product or service. A small section of that audience will be interested in buying your product or signing up for your service. It is this small section that can be referred to as the prequalified target audience.
Your target audience may be massive. It does not matter since everyone would not make a purchase or subscribe. You may or may be aware of the distinct stages of customer buying cycle. There are many phases but they can be broadly classified into three stages. The first is awareness, the second is consideration and the third is purchase. If your webinar is about awareness, then you cannot really focus on sales and hence you are not trying to make money.
If your webinar is about consideration, then the focus is on generating sales and making money. You cannot make money with a webinar focusing on awareness. There may be a rare case where one attendee or some in the audience may sign up for a free service or be willing to try a product for free. Awareness rarely transcends consideration to directly influence a purchase.
Your webinar should be aimed at a prequalified target audience. When you know those attending your webinar are aware of your products or services and are considering various options, it is the sweet spot you want to be in. All it would take is a convincing nudge from your end during the webinar to compel the audience to take some decisive action.
Try to Make Money during a Webinar
Just as you are planning a webinar and intend to sell something, there are perhaps millions of others who have the same agenda. Of course the product or service may be different.
The same audience you are targeting will be on the radar of many of your competitors. It is impossible for the same audience to remember everything you have said or presented during your webinar and they will have almost negligible intent to get back to you unless you are offering something they need desperately. Hence, do not rely on follow-ups. Forget emails and callbacks. You need to focus on selling and making money during your webinar.
What I like so much about webinars is that the viewers feel like they are much more engaged compared to a regular video. I've compared the two and found using ClickFunnels lead tracking and I've found that I get a lot more conversions for with webinars.
Thanks for the content, keep it coming!
Posted by: Brendan at January 02, 2020 01:17 AM (cPTh0)
2 Tips for Better Funnel Conversions
Setting up a sales funnel is only the beginning. It would only make a tangible difference when you clock more sales. If you are not generating more revenue after inducting a sales funnel then you have to seriously assess the conversion. It is quite possible that your sales funnel is not working optimally and hence it is failing to have any traction. It is also possible that there are some finer elements that are preventing an otherwise effective funnel to be of much consequence. Here are two tips for better funnel conversions.
Identify the Reason(s) for Abandonment
When we talk about funnel conversion, it is being presumed that you are generating enough traffic. If your sales funnel is not receiving enough traffic, then you have to fix that first before you can contemplate the efficacy or inefficacy of your funnel.
Conversions are not really the primary problem in such a scenario. Taking it forward on the basis of the presumption that your sales funnel receives enough traffic, you may have poor conversion for one or many reasons. You need to identify these reasons.
It is possible your sales funnel is not presenting an offer that your target audience cannot refuse. This is not cinematic dilution or dramatization of what a sales funnel must be able to do. It is what the reality is. If there are other offers that entice your target audience more than what your proposition does, then your funnel will not work. This is also the simplest of all possible reasons.
The moment you realize the problem is with your offer, you can rework it and launch a fresh campaign.
There can be some complex reasons for lack of optimum funnel conversions. The target audience may not be qualified as there is no prequalification or eligibility screening. The audience may be relevant but they may not be at a stage where they would like to make the decision to purchase. The content you present on your landing page or subsequent pages may be the issue.
Even the subtlest wording can act as a deterrent. The human mind works in mysterious ways and something you present in one way may be misinterpreted by your target audience. All these issues are rather complicated and you must be able to ascertain them at the right time. Failing to identify such reasons will lead to inexplicable perplexity and you may never be able to fix your funnel to achieve the desired conversion.
Use State of the Art Funnel Software
Creating a funnel is not a challenge. Ensuring conversion is. The extensive analyses that are necessary for better funnel conversion are often beyond the ability of one person to comprehend. You would need some state of the art software to assist you in this process.
For instance, you would need some degree of automation, you need real time tracking, you have to rely on bit data analysis and you must test various alternatives to choose the best funnel.
You should use some funnel software that can offer you templates that are a natural fit for your scheme of things. The whole solution should have a turnkey setup so it is easy. The software should track all activities throughout your funnel, right from the primary catchment area through to after the transaction or signup.
Any lead abandoning the funnel at any stage should be tracked and assessed. Your software should tell you where it abandoned the funnel, when and how. This should help you to gauge the why. The best internet marketers around the world do not presume. They rely on data to do the talking.
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Nice article! I like your take on landing page creation. Recently I've been learning how to use ClickFunnels and I've been finding that it creates the best landing pages out of any other marketing platform. Let me know if you agree!
Posted by: Brendan at January 02, 2020 01:13 AM (cPTh0)